FAN Hospitality Consulting 方叙酒店餐饮咨询
Madame Ching clay-pot dish with fresh herbs

Services服务

“I'm about to open.”“我准备开店。”

Restaurant & Bar Pre-opening · Concept & Menu Development · Bar & Beverage · China Opening Coordination.开业筹备 · 概念与菜单 · 酒吧与酒水 · 中国开业统筹。

Book an initial consultation预约初次沟通View case studies查看案例

Services服务

“We're open but not making enough.”“店开了，但赚得不够。”

Business Health Check (2–3 weeks, fixed fee) · Operational Turnaround (8–16 weeks).

经营健康诊断（2–3周，固定费用）· 经营改善（8–16周）。

Services服务

“Our team and standards are inconsistent.”“团队和标准不稳定。”

People & Operating Systems: org charts, SOPs, training, checklists, reporting.

团队与运营体系：架构、SOP、培训、检查表、报表。

Portrait of Nil Shrestha

Services服务

“We need guests and a story.”“需要客流和品牌故事。”

Marketing & Commercial Strategy: positioning, launch, local acquisition, loyalty, reputation.

市场与商业策略：定位、开业推广、本地获客、会员与口碑。

Services服务

“We need to be found, booked and talked about.”“我们需要被看见、被预订、被谈论。”

Hospitality Digital Marketing & Social Media Management: Xiaohongshu, Dianping, WeChat and Douyin; Instagram, TikTok and Google Business Profile; photo and video direction with external production partners; Dianping offers designed for margin; online reputation and launch campaigns. Tailored proposal.

酒店餐饮数字营销与社交媒体管理：小红书、大众点评、微信、抖音；Instagram、TikTok 与 Google 商家资料；摄影与视频创意方向（由外部制作伙伴执行）；兼顾毛利的大众点评套餐；线上口碑与开业推广。按项目定制报价。

Explore digital marketing了解数字营销
Dim sum plated in a branded Madame Ching steamer

Services服务

Engagement types合作方式

Advisory · Project · Partnership (monthly). Excludes legal advice, licensed engineering, architecture and permit guarantees.

顾问咨询 · 项目制 · 长期合作。不含法律意见、持证工程、建筑设计及证照担保。

The Floor-to-P&L MethodFloor-to-P&L 五步法

From the dining-room floor to the P&L, in five steps.从营业现场到损益表，五个步骤。

  1. 01

    Diagnose诊断

    Numbers, market and floor reality; baseline KPIs.

    数据、市场与现场实况；确立基线KPI。

  2. 02

    Design设计

    Concept, commercial plan and priorities.

    概念、商业计划与优先级。

  3. 03

    Build搭建

    Menus, budgets, staffing, SOPs.

    菜单、预算、人员配置与SOP。

  4. 04

    Execute执行

    Training, launch or turnaround support.

    培训、开业或改善落地支持。

  5. 05

    Optimise优化

    Measure, correct and embed routines.

    衡量、纠偏并固化管理节奏。

Weekly one-page reports and success criteria agreed in writing.每周一页报告，书面约定成功标准。

Service catalogue服务目录

Services A–K服务目录 A–K

Open any service for deliverables, KPIs, typical duration and what is not included. Fees: tailored proposals.点击任一服务，查看交付内容、KPI、参考周期与不包含事项。费用：按项目定制报价。

One-stop一站式

One-stop: from company setup to grand opening一站式：从公司设立到盛大开业

FAN manages the whole journey end to end, coordinated with qualified local specialists where required.方叙一站式全程管理，必要时协同合规的本地专业机构。

  • Company registration公司注册

    Entity structure, name approval, business licence, seals and bank account企业类型、名称预核、营业执照、印章与银行开户

  • Opening licences & permits开业证照

    Business licence, food operation licence, liquor filing/licence, fire safety and health permits营业执照、食品经营许可证、酒类备案/许可、消防及卫生许可

  • Tax set-up税务设置

    Tax registration, taxpayer status, fapiao invoicing and filing calendar税务登记、纳税人身份、发票系统与申报日历

  • Finance & accounting财务与会计

    Bookkeeping, opening and operating budgets, cost control, monthly P&L记账、开业与经营预算、成本管控、月度损益

  • Human resources人力资源

    Org chart, recruitment advisory, payroll and social insurance set-up, contracts, handbook, training组织架构、招聘顾问、薪资与社保设置、劳动合同、员工手册、培训

  • Product, people & launch产品、团队与开业

    Menu and beverage, SOPs, trial runs, soft opening and grand opening菜单与酒水、SOP、演练、试营业与盛大开业

Tailored proposals for every project. Licensed legal, tax and accounting steps are carried out with qualified local specialists where required.按项目定制报价。依法需持证办理的法律、税务与会计事项，必要时协同合规的本地专业机构完成。

See the A–Z timeline查看筹开全程Service catalogue A–K服务目录 A–K

Start a conversation开始沟通

Tell me about your venue. I reply within two working days.聊聊您的项目，我会在两个工作日内回复。

Send an enquiry提交咨询nil@fanhospitalityconsulting.com

Get in touch联系方式

Talk to Nil directly.直接与 Nil 沟通。

Founder: Nil (Nilesh) Shrestha, MBA · Shanghai, China. Free 30-minute introductory call; tailored proposals for every project.创始人：Nil (Nilesh) Shrestha, MBA · 中国上海。30分钟免费初步沟通；每个项目按项目定制报价。